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Beachfront Media, LLC

PRIVACY POLICY
Beachfront Media, LCC. ("BFM," "we" or "us") provides a variety of online services and products, including without limitation, informational, directory, subscription, newsletter and update services ("Services"), to subscribers via email and on numerous websites throughout the World Wide Web (the "Sites"). BFM is strongly committed to protecting the privacy of your personal information, and providing a safe and secure environment for its subscribers.

THE PURPOSE OF THIS BFM PRIVACY POLICY (THE "POLICY") IS TO HELP YOU UNDERSTAND THE KINDS OF INFORMATION WE MAY GATHER ABOUT YOU WHEN YOU VISIT THE SITES OR USE ANY OF OUR SERVICES, HOW WE MAY USE THAT INFORMATION, IN WHICH MANNER WE WILL DISCLOSE IT, AND HOW YOU CAN CORRECT AND/OR UPDATE THE INFORMATION. PLEASE NOTE THAT BY USING THE SERVICES OR VISITING THE SITES, YOU SIGNIFY YOUR AGREEMENT WITH THIS POLICY. IF YOU DO NOT AGREE TO THE TERMS OF THIS POLICY, PLEASE DO NOT USE THE SERVICES OR REFRAIN FROM VISITING THE SITES.

Please note that the Policy applies only to BFM's Services and Sites, but not to other websites to which we may link, or to advertisers on the Sites. Additionally, your use of the Services and/or the Sites is governed by BFM's Terms of Service, as well as by any other published rules pertaining to either a particular Site or Service.

Children's Information
BFM's policy is that it does not knowingly collect personally identifiable information from subscribers under thirteen years of age. The Services or Sites are not directed or intended for children under thirteen years of age. If you are under thirteen years of age, you should not register to become a Subscriber or provide personally identifiable information on any of the Sites. If you are the parent or guardian of a subscriber under the age of thirteen whom you believe has disclosed personally identifiable information to BFM, please contact BFM at privacy@beachfrontmedia.com so that we may delete and remove such subscriber's information from our systems.

The Information We Gather
BFM collects information from you at several different points on the Sites or through use of the Services in various ways. For example, BFM continually reviews its visitors' demographics, interests and pages viewed, and BFM may require its subscribers and users to provide certain personal information if they wish to participate in various activities on the Sites (e.g., consummating transactions and entering into contests, drawings or surveys). However, BFM can only collect your personally identifiable information if, and when, it is voluntarily offered. Whenever we collect personal information, we will make an effort to include a link to this Policy on that page.

Message Board and Chats
Among the many Services which BFM offers subscribers on the Sites, we provide message boards and chat rooms. Please be aware that any visitor may read your postings on a message board or in a chat room. Furthermore, any information which you may post to a message board or in a chat room, including your profile information, will be disclosed and available to all users of that message board or chat room, and is therefore no longer private. BFM cannot guarantee the security of such information that you disclose or communicate online in public areas such as message boards and chat rooms, and you do so at your own risk. BFM reserves the right to republish your postings from message boards or chat rooms elsewhere on the Web in any format.

How We Use the Information That We Gather
BFM uses certain technologies, such as "cookies," to personalize and improve your online experience. In addition to the foregoing, BFM uses the information obtained from its subscribers and users in order to enhance and customize their online experiences.

Due to the existing regulatory environment, BFM cannot ensure that all of your personally identifiable information and communications will remain private and will never be disclosed in ways not otherwise described in this Policy. Therefore, although we maintain and make every effort to comply with industry privacy standards, we do not promise, nor should you expect, that your personally identifiable information or private communications will always remain private.

How We Use Information
BFM may use personally identifiable information collected through our Web Site to contact Users regarding products and services offered by BFM and its trusted affiliates, independent contractors and business partners, and otherwise to enhance Users' experience with BFM and such affiliates, independent contractors and business partners. BFM may also use information collected through our Web Site for research regarding the effectiveness of the Web Site and the marketing, advertising and sales efforts of BFM, its trusted affiliates, independent contractors and business partners.

Disclosure of Information
BFM may disclose information collected from Users to trusted affiliates, independent contractors and business partners who will use the information for the purposes outlined above. We may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, we may transfer information collected from Users in connection with a sale of BFM's business.

Co-branded and Other Affiliated Sites
As stated above, certain information or Services offered or provided through the Sites may, from time to time, be provided on or through other websites operated by or in conjunction with third party providers ("Partners"). These websites and the features thereon may have the same "look and feel" as BFM's Sites and/or Services. BFM terms these websites "co-branded sites", and often times a Partner's logo or name may appear on the website, or the Partner's name may appear in the URL. Although BFM will continue to own any personally identifiable information collected about you from one of these co-branded sites, such information may be shared by BFM with that Partner. However, a Partner will not rent, sell, or disclose any of your personally identifiable information to third parties unless you consent to such disclosures and use in advance (for example, you may be asked to opt-in on a particular co-branded site in order to receive information or offers from a Partner, its affiliates or agents).

Third Party Links
BFM does not monitor, control or endorse the information collection or privacy practices of any third parties including, without limitation, any co-branded, Partner or affiliated sites which may or may not be owned or operated by or in conjunction with BFM or other third parties who may provide services throughout the Sites. Please be aware that the Sites may contain links to other websites on the Internet and the Services may be provided by such third parties. BFM assumes no liability or responsibility for the information collection and privacy practices of such third party. Please consult each website's privacy policy. In addition, BFM is not responsible for the content or data collection practices of any third party websites, including a third party's use of cookies or other data-collection applications. Even though certain information collected by such third parties might not identify you personally, we strongly encourage you to become familiar with their privacy practices, and to contact them if you have any questions about their respective privacy policies and practices.

On behalf of various sponsors, the Sites may provide sponsored links to third-party websites or resources ("Linked Sites"). BFM neither controls nor have we reviewed or approved the content that appears on such Linked Sites. You acknowledge and agree that BFM is not responsible for the legality, accuracy or inappropriate nature of any content, advertising, products or other materials on or available from such Linked Sites. You further acknowledge and agree that BFM shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, and services available on or through any such Linked Site.

Security
BFM places a priority on the security of personally identifiable information, and we undertake reasonable security measures that comply with federal regulations to protect the data that resides on our servers. BFM cannot warrant or guarantee that the information submitted to, maintained on, or transmitted from our systems will be completely secure.

Correction/Updating Personal Information
If your personally identifiable information changes (such as your address, zip code), or if you no longer desire to use or access one of the Sites or Services, BFM encourages you to correct, update or remove the personal information that you provided. Keep in mind, however, that even if you delete your account from BFM's records, there will be residual information that will remain within BFM's databases, access logs, and other records, which may or may not contain personally identifiable information.

How To Contact Us
Please relay any questions you may have pertaining to our above stated policies by contacting BFM at: privacy@beachfrontmedia.com.

Privacy Policy Changes
If BFM makes changes to any of the terms or conditions of the Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We reserve the right to change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless BFM advises you otherwise. Your continued use of the Services and/or the Sites after this Policy has been amended shall be deemed to be your continued acceptance of the terms and conditions of the Policy, as amended. We encourage you to bookmark this web page and review this Policy regularly. Copyright © 2005, Beachfront Media, LLC. All rights reserved.

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